Family Ties

We transformed a leading AI company's static brand into a dynamic identity where motion communicates their innovation. Light physics became the foundation for every interaction.

LuxeWear, a premium fashion brand, needed an e-commerce website that reflected their high-end aesthetic while offering a seamless shopping experience for customers.

Their technical brand felt cold and impersonal. We needed to inject energy while maintaining credibility, creating motion that felt essential rather than decorative across all audiences.

By building the identity around light behavior, we developed a flexible motion system. The logo transforms like light through a prism, while interactive elements use subtle pulses to guide users naturally. The system adapts from calm B2B applications to vibrant consumer experiences.